Grammarly Becomes Superhuman in AI Productivity Push
Photo credit: Superhuman
Grammarly announced this week it is adopting the Superhuman name for its parent company, three months after acquiring the premium email client in July, an unusual reversal of the typical pattern where acquiring companies absorb smaller brands into their own identity.
The rebrand marks Grammarly’s most aggressive attempt to evolve beyond grammar-checking into a comprehensive AI productivity platform, putting it in direct competition with Google, Microsoft, and Notion.
“We are expanding far beyond writing,” CEO Shishir Mehrotra said in a company announcement, describing a shift from a single AI assistant to multiple specialized agents working across applications.
The Grammarly product will retain its name and branding, but the parent company now operates as Superhuman. The company said it may eventually rebrand other acquisitions, including Coda, a workspace platform it purchased in 2024.
Alongside the rebrand, Superhuman launched Superhuman Go, an AI assistant built into Grammarly’s browser extension that connects to external services like Gmail, Google Calendar, and project management tools like Jira to perform tasks using information from multiple sources.
The company says the tool can log support tickets, check calendar availability, and will eventually pull CRM data to suggest contextual email revisions. Users activate it through a toggle in the Grammarly extension and select which applications to connect.
The feature launches first on Chrome and Edge, with desktop apps coming later. All Superhuman Go capabilities will be free through Feb. 1, 2026, after which the company plans to charge for access, though it has not disclosed pricing.
The rebrand consolidates three acquisitions, Grammarly, Superhuman Mail and Coda, into a unified “Superhuman suite” on paid plans. But the strategy faces significant headwinds: Google and Microsoft bundle AI features at no additional cost, and convincing users to pay separately for productivity tools tests whether Grammarly’s brand loyalty translates beyond writing assistance.
